News

Read below to get the latest news and information about the Phoenix Market Project.

NEXT-GEN TV AUDIENCE MEASUREMENT PIONEERED IN PHOENIX MODEL MARKET PROJECT AIMS TO IMPROVE VISIBILITY FOR BROADCASTERS AND ADVERTISERS

PHOENIX, AZ – (April 4, 2019) – Five audience measurement firms are working together to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.    

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PHOENIX MODEL MARKET PARTNERS EXPANDING TEST BED TO INCLUDE A SECOND TRANSMISSION SITE AND SINGLE FREQUENCY NETWORK BROADCASTS

PHOENIX, AZ – (April 4, 2019) – A collaborative effort in Phoenix that involves a dozen broadcast stations will soon expand beyond a single Next-Gen TV transmission tower to include an additional station with a signal that will be enhanced through the use of a Single Frequency Network (SFN).  As part of the Phoenix Model Market project, and with planning and design consultation from the National Association of Broadcasters, this this second station for Next-Gen TV will shortly be going on-the-air to help broadcasters evaluate the benefits of SFN transmissions.

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Arreios for ATSC 3.0 Test Suite Launched by Eurofins

Hasselt, Belgium – March 27, 2019 – Ahead of the NAB Show, Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, has announced it will be showcasing a new conformance test suite at the show. Arreios for ATSC 3.0 enables the certification and testing for ATSC 3.0 features, such as Ultra High Definition (UHD) and High Dynamic Range (HDR) video over broadcast and broadband, Interactive Applications, Targeted Advertising, Emergency Alerts and Content Recovery, and Watermarking.

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NEW STUDY FINDS THAT FOUR OF FIVE CONSUMERS SURVEYED HAVE VERY HIGH LEVEL OF INTEREST IN NEXT-GEN TELEVISION CONCEPT

Washington, D.C. – October 16, 2018 – In an update to a breakthrough 2017 national research study, consumers continue to show exceptionally strong interest in the Next-Gen Television service (also known as ATSC 3.0) that will offer the programming of free live over-the-air TV (such as local news, live sports, programming from ABC, CBS, NBC, Fox and other broadcast networks) and adds improved features that can enhance consumer’s viewing experience.

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