News
Read below to get the latest news and information about the Phoenix Market Project.
SONY FIELD TESTS SHOW ATSC 3.0 TV BROADCASTING TO VEHICLES IS IDEAL FOR SOLID RECEPTION IN DIFFICULT “ON THE MOVE” CONDITIONS
California Canyons, Arizona Mountains No Match for Infotainment and Non-Real-Time Transmissions from Local TV broadcasters with Robust Automotive Mode Ideal for Vehicle Software and Navigation Updates SAN DIEGO – February 11, 2021 – Newly released field testing done...
Pearl TV and Phoenix Model Market Partners Update on NEXTGEN TV for CES 2021
2021 will bring more markets, more models, and more innovations for consumers as NEXTGEN TV expands to reach more of America. Get the details on what’s ahead for broadcasters and viewers. Event Speakers: Anne Schelle; Managing Director for Pearl TV John Taylor; Senior...
Five Detroit Broadcast Stations Collaborating to Launch “Motown 3.0 Test Track” as NextGen TV Broadcasts Begin in Motor City
NEXTGEN TV Service Promises More Expansive Audio and Video Options for Viewers DETROIT, MI – (December 10, 2020) – Starting this week, Michigan viewers in the nation’s 14th largest TV market get a taste of the future as five local TV stations band together to launch...
PHOENIX MODEL MARKET NOW INCLUDES SECOND NEXT-GENERATION TV TRANSMITTER WITH LAUNCH OF ATSC 3.0 SIGNALS ON KASW-TV
PHOENIX, AZ – July 8, 2020 – Another chapter in the rollout of next-generation TV service is being written in the collaborative Phoenix Model Market, with the launch of ATSC 3.0 signals from KASW-TV (CW). The station becomes the second TV transmission source in the...
PHOENIX MODEL BROADCASTERS AND PEARL TV CONGRATULATE MANUFACTURERS PLANNING “TWENTY IN 2020” NEXTGEN TV CONSUMER RECEIVER MODEL INTRODUCTIONS
LAS VEGAS, NV – January 7, 2020 — Broadcasters working on the transition to NEXTGEN TV in Top 40 TV markets today applauded the plans announced during CES 2020 by LG Electronics, Samsung, and Sony to launch 20 new NEXTGEN TV models in 2020. These will be the first...
“NEXTGEN TV” MONIKER RESONATES WITH CONSUMERS PLANNING MAIN TV SET UPGRADE
NEW YORK – (October 16, 2019) American consumers react positively to the new NEXTGEN TV logo and key messaging about next-generation television, according to consumer research conducted by Magid on behalf of Pearl TV.
PHOENIX MODEL MARKET ADDING SECOND NEXTGEN TV TRANSMISSION SITE AND SINGLE FREQUENCY NETWORK
NEW YORK – October 14, 2019 – As broadcasters converge on Manhattan this week for NAB Show New York, the Phoenix Model Market partners and Pearl TV today announced several developments that will positively impact the deployment of NEXTGEN TV signals throughout the country. A second transmission facility for NEXTGEN TV broadcasts in Phoenix, AZ is planned for later this year that will power a Single Frequency Network (SFN) – the first market to have two transmission towers with a SFN configuration — once the transmission licenses are approved by the FCC and the facilities are on-air.
ATSC 3.0 Technology Will Deliver Flexible, Internet Protocol Broadcast TV to Enhance Options for Viewers
DETROIT, MI – May 15, 2019 – On the heels of last month’s announcement that TV broadcasters in the Top 40 TV markets will be launching Next-Gen TV services by the end of 2020, Detroit’s WMYD, owned by The E.W. Scripps Company (NASDAQ: SSP), today announced plans to launch the new broadcast TV technology in a collaborative effort that will also involve Graham Media Group and other local broadcasters.
TELEVISION BROADCASTERS ANNOUNCE COLLABORATIVE BUILD-OUT PLANS FOR NEXT-GEN TV IN TOP 40 U.S. TELEVISION MARKETS
LAS VEGAS, NV – April 8, 2019 — At the 2019 NAB Show, a broad coalition of broadcast television station groups – including both network owned-and-operated stations and affiliates, as well as public broadcasters — today announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020.
NEXT-GEN TV AUDIENCE MEASUREMENT PIONEERED IN PHOENIX MODEL MARKET PROJECT AIMS TO IMPROVE VISIBILITY FOR BROADCASTERS AND ADVERTISERS
PHOENIX, AZ – (April 4, 2019) – Five audience measurement firms are working together to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.