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For Viewers

TV’s next big leap uses standardized technology called ATSC 3.0, which is designed to bring together the best of broadcast and broadband programs and services. Local stations will have much more control over signals, which can lead to better reception at home and on-the-go. Better signals, dramatically enhanced video quality, immersive audio, and more choices will be hallmarks of the new services that are coming from local stations.

How Will This Impact Me?

The future of TV brings together over-the-air broadcast TV signals from local stations with over-the-top Internet delivered choices from those same broadcasters and from other others. Phoenix will be the living laboratory for how broadcasters nationwide will transition to next-generation television. So, you’re literally at the front edge of what’s next for TV.

Phoenix will be the living laboratory for how broadcasters nationwide will transition to next-generation television.

While specialized receivers will be needed to see the new signals initially, Phoenix Model Market participants expect device manufacturers to incorporate ATSC 3.0 reception into a wide variety of future consumer devices.

This video explains how ATSC 3.0 technology is powering next-generation TV:


How Will This Impact Me?

Univision Viewers:

  • At the end of March 2018, KFPH-CD begins broadcasting in a new digital format called ATSC 3.0. Univision will also continue to broadcast in the current format, so that viewers will still be able to watch UniMás programming over-the-air on a current television set. But viewers will need to re-scan channels on the television set in order to continue receiving that broadcast. Depending on where they live, viewers may also be able to receive the same UniMás programming on sister station KFPH-DT, from Flagstaff.
  • KFPH-CD will continue to be available to cable and satellite subscribers. Re-scanning will not be required by cable and satellite subscribers, as those subscribers will see no change in their channel lineup. The call letters will remain KFPH-CD, and the channel on the TV set will be 35.1.

GetTV Viewers:

  • In order to accommodate ATSC 3.0 testing, after the end of March 2018 viewers will need to rescan channels on the television set in order to continue receiving the GetTV over-the-air broadcast.
  • Re-scanning will not be required by cable and satellite subscribers, as those subscribers will see no change in their channel lineup. The call sign will remain KFPH-CD, and the channel on your set will be 35.3.

Escape Viewers:

  • In order to accommodate ATSC 3.0 testing, after end of March 2018, viewers will need to rescan the channels on the television set in order to continue receiving the Escape over-the-air broadcast.
  • Re-scanning will not be required by cable and satellite subscribers, as those subscribers will see no change in their channel lineup. The call sign will remain KFPH-CD, and the channel on your set will be 35.4.